If you’ve been following us on social media, then you may recall our #IDefinePretty contest and movement we launched in September 2016. During this time we asked women across the country to create their own beauty standards by defining what “pretty” means to them.
‘Tis the season we’ve been waiting for. Fall is here and we couldn’t be more excited to give it a warm welcome with our latest collection, Charmed Ones. Embodying the spirit of 90s grunge, this collection represents the true essence of this season.
Headed back to class soon? Surely we can all agree that the first day of class is MAJOR. It’s pretty much a no-brainer that all eyes will be on you, so why not give people something to look at? That’s where your wardrobe comes into play.
With so much negativity and real, BAD news it’s no wonder that many of us spin through our social media to escape some of the noise. When we gathered together to shoot our LIKE. EVERYTHING. campaign we did what we always do, get the coffee orders in – roll out the racks of looks and get to work.
Maybe if we all concentrate really hard, the months will fly by…until then…
They say it takes a “village” so we took our own to the lavender hills of Palm Springs for our Summer campaign.
It was the perfect festival house – a quirky Mid-Century treasure set smack dab in the middle of the desert complete with a poolside glam squad and all of the pieces of our new summer collection.
Not long ago, we unveiled our new site, new logo, and gave you a behind the scenes look at our Spring ’16 campaign. Still feelin’ BRAND NEW, we’re excited to share our first campaign video of 2016. So sit back, relax, and press play on some much-needed spring style inspo from our ROADTRIP.