If you’ve been following us on social media, then you may recall our #IDefinePretty contest and movement we launched in September 2016. During this time we asked women across the country to create their own beauty standards by defining what “pretty” means to them. We were moved by many inspiring entries and chose 3 standout individuals as our grand prize winners—Kathlyn, Tiffany and Hetal. Each of them won a $500 shopping spree, a trip to SoCAL, the opportunity to star in their very own lookbook rocking pieces from our latest collection, Counterchrome, and more. Press play on the video above to catch all the behind the scenes action that went down during their shoot at our HQ and peep their lookbook below.
” Pretty is a girl who walks with dignity and respect. ” _ Tiffany
“The biggest lie you can tell girls is that being pretty and beautiful is all about how you look, when it’s really all about how you feel and make others around you feel.” _ Hetal
” I define pretty as being a shining light of positivity, love, joy, peace, ambition, inspiration, and just pure happiness.” _ Kathlyn
Revisit the winning entries HERE!