Behind the Scenes, Wet Seal

Like. Everything.

With so much negativity and real, BAD news it’s no wonder that many of us spin through our social media to escape some of the noise.  When we gathered together to shoot our LIKE. EVERYTHING. campaign we did what we always do, get the coffee orders in – roll out the racks of looks and get to work.

WHERE:  Downtown Los Angeles

LOCATION:  A loft that anyone of us would gladly move into at any moment

TALENT:  Our Australian pixie Hannah Glasby

GLAMJustin St. Clair – make-up artist to the STARS and beyond

WARDROBE: The incomparable, fashion fire-starter J.D. Roeser

CREW: The visionary Mitch Lemos and his merry band of clackers and cameras

CONCEPT: The video is really about the world of “social” becoming our girl’s physical reality.  What would happen if with every swipe, double-tap or scroll the world around you changed or filtered itself?  Fun right?

It’s no doubt that some of us filter our reality or enhance our Social Media – but what would happen if we did – LIKE. EVERYTHING?

Instead of trolling in comment feeds – what if we just LIKED everything our friends posted?  Kind of like paying the digital love forward…  We know some of you like what we’ve put together and we appreciate the “Likes” more than you know!


LOOKS: In the clip we feature 10 different outfits – a virtual feat of fashion-god effort when you think about all the quick changes, touch-ups, hair styling… but as the music played – we rolled out some of the season’s quintessential looks.   These take you from Summer to “Back to Class” in style, on-time and on trend.

Smell’s like teen spirit?  Yes, that was a 90’s reference, but unlike the TRUE 90’s grunge – we are channeling some punk princess in army jackets, hammered satin slip dresses and chunky boots.


Windowpane plaids will start to emerge as we move forward into fall – paired with the greatest fashion equalizer DENIM. The destroyed, ripped, frayed and slit-knee…the fabrics… our denim team has been in production on some of our best color, detail and fitted styles EVER.

Blue ASPHALT re-launches in our stores with a ton of new options in styles and fits that you love!  Our Perfect Denim Legging and Perfect Ankle Legging are making a HUGE comeback in new indigos and a palate of amazing fall colors.


It goes without saying that the Kimono is fall’s must-have.  A versatile and timeless piece that can chic-up a pair of “mom” shorts and bralette or drape over a body-suit and some amazing new blown-out knee denim.  Kimono’s will continue into fall making it the perfect outfit completer – exploded floral prints are the answer, trust us on this one.

You’ll see print-on-print with a long fluttery cherry-blossom dress and eastern-print satin bomber jacket – this look is FIRE. Speaking of bombers, we’re elongating the silhouette of the olive bomber and making it a duster style –wear over a cold-shoulder crop-top and you’ll be as obsessed as we are.
We’re not meshing around with our floral and leopard print bodysuits.  These are as pretty as they are daring.  Grab a beanie and some mountain boots and make the look even cooler. Tomboys unite!

All in all, as the days get shorter and we start looking falling forward to a fashionable return to autumn – we hope you can feel some of the good vibes we’re putting out into the universe.

Make sure to follow all of our antics on Instagram and Snapchat to take a peek behind the scenes in real time!  See you there!


Shop our latest collection HERE!









Photos by: Kolini Photography

WHAT ABOUT US? Started as a little swimwear shop in 1962, Wet Seal has been in the game far longer than anyone can imagine. We stand tall on our heritage as a pioneer in fast and approachable fashion, still offering casual – SoCAL inspired wear-now looks paired with the wardrobe essentials we’re known for. A fresh e-commerce site offers both standard sizing and PLUS styles so no matter where you are or what you’re looking for – we’ve got it! Meet all your new fashion favorites at and join us on insta, snapchat and more to be in the know. Also…we should be friends, just sayin. #squadgoals


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