Behind the Scenes, Fashion, Lifestyle, Wet Seal, Wet Seal Plus

SUMMER HERE, SUMMER THERE, SUMMER WHERE?!

Maybe if we all concentrate really hard, the months will fly by…until then… 

They say it takes a “village” so we took our own to the lavender hills of Palm Springs for our Summer campaign.

It was the perfect festival house – a quirky Mid-Century treasure set smack dab in the middle of the desert complete with a poolside glam squad and all of the pieces of our new summer collection.  

We all know the festival look has exploded – but how do you make what’s old new again?  

When a bunch of friends get together and rent a house for festival season, there’s a need for head-to-toe looks.  I mean, who are we kidding… you need to be dressed for this kind of thing. 

 So many looks, so much sun!

Styling details are all about ethnic prints, casual graphics, stacks of bracelets and long necklaces with a spotlight the silhouettes of the season – rompers and dresses! Our tee-shirt dresses come in a wild array of shirt-tail hems, high-mock necks and tank styles all with details you won’t find anywhere else. Seriously the easiest, instant-yes, please wear me everyday thing you can get…just so good.  

Aside from our must-haves, our design team threw a little extra magic in the details with cute little embroideries (clock the cactus tee, it’s seriously the best thing ever) ruffles, patches, slit-knee denim and some crochet laced-up features. Even the accessories got in on the fun…if you don’t love the pineapple iPhone case, I don’t know who you are anymore. 

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We are still feelin’ our slouchy (wear anywhere) tees and have a whole batch of new updated summer styles and colors for the months ahead!  Our stylist put together adorable bralettes under tanks, low-cut muscle tees and our slouchy tee to give a little retro-vibe.  One word.  Yes.

Also, who says you can’t wear a bikini top with shorts?  Speaking of shorts, denim cut-off, distressed, patched, fray-hemmed, lace-up, roll-cuff, high waist… it’s basically a one-stop short shop and you’ll find it all here! 

Whether you’re getting your look together for the festival field or just planning on a little wardrobe update we are sure you’ll like what we’ve put together. 

So take a peek behind the production, see how the shoot came to life and meet our awesome team. 

The inspiration behind the shoot came in the form of an old vintage postcard, so everything was saturated in bright Technicolor dreamy hues… and just like our tagline says we “Wish You Were Here”…really, I wish we could make a cake out of rainbows and… 

Okay, that’s all for now.  Check out some snaps below and follow  us on Instagram @wetseal for more exclusives!

xx

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Shop these summer inspired head-to-toe looks HERE!

Models
Meghan Wiggins
Deavon Coleman
Cenit Nadir
Rachel Spencer

Photographer
Brian Kaminski

Behind the Scenes Photographer
Jermaine Saunders

Makeup
Kali Kennedy

Hair
Amber Duarte

Styling
JD Roeser

Asst Stylist
Kate Sullivan

Video
Veil Collective

WHAT ABOUT US? Started as a little swimwear shop in 1962, Wet Seal has been in the game far longer than anyone can imagine. We stand tall on our heritage as a pioneer in fast and approachable fashion, still offering casual – SoCAL inspired wear-now looks paired with the wardrobe essentials we’re known for. A fresh e-commerce site offers both standard sizing and PLUS styles so no matter where you are or what you’re looking for – we’ve got it! Meet all your new fashion favorites at wetseal.com and join us on insta, snapchat and more to be in the know. Also…we should be friends, just sayin. #squadgoals