Two weeks ago, I jumped into the Wet Seal world and was immediately immersed in a wonderful fast-paced experience
Going into it, I had no idea what to expect. I had one perception of the retail world and what it would be like. Turned out, I was fully wrong.
The first week was spent with the amazing marketing team.
I started out with what I thought was the simple stuff: social media. However, I found it to be much more complicated than I had initially assumed. There was a schedule, analysis of the demographic, and thousands of customers reaching out through various social platforms. Eventually I got the hang of it and was able to see the interactions from customer to company from a whole different perspective.
Another fun thing I got to observe was the photo shoot process. I got to see how the product gets from hanger to the social media world. Here I got to observe styling, modeling, and photography. With Ariana Grande’s album on repeat, the studio was such a fun place to be.
Probably the most difficult thing I had to do all week was trying to dress the mannequins at the popup store in at Irvine Spectrum. Handling a heavy, six-foot, plastic person is much more difficult than you would think. Prosthetic limbs were flying everywhere and people on the street stopped to marvel (and even take pictures) at the scary looking scene in the storefront window. Eventually, after more than two hours of this charade, we managed to get them undressed and redressed, but not without apparent struggle.
At the start of week two, I was thrown into a world of numbers, design, product orders, and economic trends.
This too, at a first glance, was overwhelming. I had no idea that so many charts and numbers were involved in the product design process. I was eased into it, and before I knew it, I too was sending out product order forms and emails to the clothing vendors.
I got to sit in on, and even participate in some incredibly interesting meetings. We discussed trends, verbiage for clothing and predictions, months in advance. I found myself enthralled with the world of consumer desires and thought it was so cool to see just how much goes into putting together the perfect set of products.
Probably the most important thing I took away from my time at Wet Seal was their message that they ingrain into their brand and clothing. From the I Define Pretty campaign to some of the graphic tees that read “different is beautiful”, Wet Seal intertwines its clothing with a sense of self-acceptance that translates into each girl who wears it. That is something that I can take with me forever.
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